Guide · by Simone Adeyemi, LE · October 2026
Every four to six weeks if you are treating something, every season if you are maintaining, and less often than you have been told if your routine is doing its job. By Simone Adeyemi, LE.
The short answer
Skin renews roughly every four to six weeks in adults, slower with age, which is why four to six weeks is the usual rhythm when you are working on breakouts, texture or a peel series. Once things are calm, a facial each season is plenty for most people; the routine at home does the daily work. More often than every four weeks is rarely useful and can over-exfoliate.
| Goal | How often | What helps |
|---|---|---|
| Breakouts | Every 4 weeks | Acne facial, routine simplified |
| Peel series | Every 2 to 4 weeks, October to April | Superficial peels, four in a series |
| Texture and scars | Every 4 to 6 weeks, three times | Microneedling, low-sun months |
| Maintenance | Each season | The Seaholly facial, the Season Plan |
| Before an event | 2 to 5 days before | Hydration facial, dermaplaning |
What changes it
Plainly
Facials exfoliate, and skin needs time to rebuild between exfoliations. Monthly memberships suit some people and pressure many into visits their skin does not need. The Season Plan exists for the people who want the calendar without the auto-renew.
Follow the card, wear sunscreen, change one thing at a time, and text the studio a photo if something flares. That is most of skin care.
Author
Founder and Lead Esthetician
Simone opened Seaholly in 2019 after a decade in spas where every facial ended at the product counter. She runs the Skin Audit, writes most of the routines, and is the reason the studio sells so little.
Not if you are treating something. For maintenance, usually yes.
Four facials a year, timed to Charleston's seasons, $580 paid once, no auto-renew.
Yes, but a familiar one, two to five days before. Never a first peel the week of.
A gentle mask once a week is fine. Scrubs and gadgets every night are not.
The Skin Audit · 45 min · $95, credited
The Skin Audit is forty-five minutes, your products sorted, and a written routine.
